SEO Search Engine Optimisation
What is it?
Search Engine Optimisation or SEO for short is the process of achieving improved search engine rankings for chosen key terms. By following guidelines set out by the major search engines we aim to move a site as high up in the natural search results as possible.
The internet is a crowded marketplace but with a website that is optimised for the search engines your business will have a greater chance of being found by potential customers. It is true that companies need an online presence and seo can help in creating a presence and a buzz for a site.
Whereas Pay Per Click advertising can bring in a lot of traffic SEO can prove more cost effective and provides more of a long term benefit. The right SEO Company can make the difference in creating a successful online business. SEO is a slow process to implement but can outweigh the benefits of PPC in the long run.
How can it help your business?
Web users find the majority of what they are looking for through search engines. By using SEO to optimise a site for search engines a company can compete with bigger brands and businesses on an international marketplace. Unlike print and screen advertising SEO is measurable right down to which search term was used to find your site.
How is a site optimised?
Optimising a site so that it performs well in search engines involves research as well as on page and off page factors.
Keyword research is carried out at the start of a campaign to ensure that the terms to be optimised for are acheivable and sufficient in traffic to make the campaign worthwhile.
On page factors will include the text content of the site, meta titles and descriptions and ensuring that there are no blocks in the way of the search engine crawlers. This will also involve cleaning up the html code of the site.
Off page factors will include a process of link building to boost popularity of the site in search engines and on the rest of the web.
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